Spectrum Inserts & Outserts
With Spectrum Monthly’s insert program, your business can take advantage of direct home delivery of a free standing piece at rates that are much lower than the cost of an individual direct mailing.
Spectrum inserts (Spectrum flyers) can be as small as a business card, or as large as a full-size newspaper – but may not exceed 11” x 14” flat. Spectrum is delivered to the post office in wrapped bundles, so there is no chance of your insert falling out.
Insert the full circulation, an entire town or zip code, or only the area immediately surrounding your business. We’ll work with you to design a suitable customized inserting plan. Forget getting lost in the newspaper, make a real impression with a Spectrum Monthly insert.
Print & Insert
|BLACK INK, ONE SIDE (10,000 Piece Minimum)|
|8.5″ x 11″||60# Plain White Text||9¢ per piece|
|8.5″ x 11″||80# Gloss Text||10¢ per piece|
|11″ x 17″ FOLDED||60#Plain White Text||11.5¢ per piece|
|11″ x 14″ FOLDED||60#Plain White Text||11.5¢ per piece|
|11″ x 17″ FOLDED||80# Gloss text||14¢ per piece|
|11″ x 14″ FLAT||80# Gloss Text||14¢ per piece|
|ADDITIONAL COLORS (Up to 8 colors) Add $90 per color per side. Overruns 3 cents less per piece.|
Pre-Printing Insertion Rates
|UP TO 4 PAGES|
|0 – 10,000||8.5¢ per piece|
|10,000+||7.5¢ per piece|
|20,000+||6.5¢ per piece|
|Folding and inserts within inserts are available if desired. Ask us for rates on oversize pieces of more than four pages. Inserting contract rates available!|
Upgrade to full color (both sides): $375
(10,000 piece minimum)
Wrapped Around the Cover
3.5” x 10” 2 – Sided
3.5” x 10” 2 – Sided
An “outsert” is one of Spectrum’s most powerful advertising placements. Stitched directly to the outside cover of each Spectrum Monthly publication, your message is kept in front of your local market for the entire shelf-life of the publication. Keeping a visible message in front of your prospective customers for up to an entire month and giving them a method to respond immediately is a proven strategy to deliver results. This format is limited to one advertiser per footprint each month. Ask us for samples, special contract discounts, and reservation information.
OUTSERTS Must Be Reserved In Advance Due to limited availability with $200 non-refundable deposit
11.5¢ per piece
80# Gloss Text
8.5¢ per piece
Over 50,000 outserts
Add a scratch off for 3¢ per piece
75# Matte Cardstock